Privacy Policy
Last updated: [DATE]
FULRA operates this store and website, including all information, content, features, tools, products and related services, in order to provide you, the customer, with a curated shopping experience (the "Services"). FULRA is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot reasonably identify or be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:
- Contact details, including your name, address, billing address, shipping address, phone number and email address.
- Financial information, including credit card, debit card and other payment card information, bank account numbers, transaction details, form of payment, payment confirmation and other payment details.
- Account information, including your username, password, security questions, preferences and settings.
- Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
- Communications with us, including the information you include in communications with us, for example when you send a customer support inquiry.
- Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
- Usage information, including information about how and when you interact with or use the Services.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
- From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
- Provide, tailor and improve the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns and exchanges, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases.
- Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may be based on the items you previously purchased or added to your cart and your other activity on the Services.
- Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone.
- Communicating with you. We use your personal information to provide you with customer support, respond to your requests, and maintain our business relationship with you.
- Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services, based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
- When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit https://privacy.shopify.com.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness or reliability of their information.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt Out of Sale or Sharing for Targeted Advertising. You may have a right to opt out of the "sale" or "sharing" of your personal information, or to opt out of processing for "targeted advertising" as defined under applicable privacy laws. If you visit our site with the Global Privacy Control opt-out preference signal enabled, depending on where you live, we will treat this as a request to opt out for the device and browser you use to access the site.
- Managing Communication Preferences. We may send you promotional emails. You may opt out of receiving these at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.
If you are located in the UK or the European Economic Area, subject to local law, you may also have the following rights in addition to those above: the right to object to and restrict certain processing of your personal information, and the right to withdraw your consent where we rely on consent to process your personal information.
You may exercise these rights through the designated options on the Services or by contacting us using the details below. We may need to verify your identity before processing your request. You may use an authorized agent to submit a request on your behalf, subject to providing valid proof of authorization. We will respond to your request within the timeframe required by applicable law, and we will not penalize you for exercising any of these rights.
International Transfers
Please note that we may transfer, store and process your personal information outside the country in which you reside. Where we transfer your personal information out of the European Economic Area or the UK, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the relevant UK authority, unless the data transfer is to a country that provides an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us or write to us at. For the purposes of applicable data protection laws, we are the controller of your personal information.